ABOUT BARB

I believe how we die matters

as much as how we live

Most people spend decades building a good life — with intention, with care,

with love for the people around them. And then, when it comes to the end of

that life, they leave it entirely to chance.

Not because they don't care. Because nobody showed them how to do this part. Because the systems that are supposed to help are fragmented and hard to

navigate. Because the whole thing feels like something to deal with later.

My job is to make sure later doesn't cost more than it has to.

ABOUT BARB

I believe how we die matters as much as how we live

Most people spend decades building a good life — with intention, with care,

with love for the people around them. And then, when it comes to the end of

that life, they leave it entirely to chance.

Not because they don't care. Because nobody showed them how to do this part. Because the systems that are supposed to help are fragmented and hard to

navigate. Because the whole thing feels like something to deal with later.

My job is to make sure later doesn't cost more than it has to.

BARB'S STORY

Barb's story

I was always going to end up here. I just didn't know it yet.

About 15 years ago, I witnessed my first death — and had my first real experience with hospice. What struck me wasn't the medical part. It was the other part. The way the hospice team explained what was happening. The way they answered the questions nobody had thought to ask. The way they made something terrifying feel, somehow, just a little more manageable.

I turned to my husband and said: "I want that to be my job."

The problem was, death doula wasn't a profession yet. And since I had zero nursing experience and zero desire for any, I figured that door was closed.

But I didn't forget. My sister was diagnosed with a degenerative brain disorder as a teenager. Over the next two decades, I watched her lose everything — her abilities, her independence, eventually her life at 39 — while my mother navigated one of the most complex healthcare systems imaginable, largely alone. No advocates. No roadmap. No one translating what was happening into something a family could actually understand and act on.

It was harder than it needed to be. Much harder.

I kept thinking about everyone out there doing this without what we had — without the grit, the time, the combined determination of two tenacious women who still barely managed to keep up. I kept thinking about all the families who were losing precious hours with their loved ones because they didn't know what they didn't know. That stayed with me.

Years later, I heard Anderson Cooper talk about working with a death doula — how much the experience had affected him and how he'd considered leaving television to do the work himself. I googled it. There it was — exactly what I'd wanted to do 15 years earlier, now a recognized profession.

I got certified. And then I got to work.

$0.0B+
Assets Under Advisory
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Projects Delivered
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Years of Excellence
0%
Client Retention
BARB'S STORY

Barb's story

I was always going to end up here. I just didn't know it yet.

About 15 years ago, I witnessed my first death — and had my first real experience with hospice. What struck me wasn't the medical part. It was the other part. The way the hospice team explained what was happening. The way they answered the questions nobody had thought to ask. The way they made something terrifying feel, somehow, just a little more manageable.

I turned to my husband and said: "I want that to be my job."

The problem was, death doula wasn't a profession yet. And since I had zero nursing experience and zero desire for any, I figured that door was closed.

But I didn't forget. My sister was diagnosed with a degenerative brain disorder as a teenager. Over the next two decades, I watched her lose everything — her abilities, her independence, eventually her life at 39 — while my mother navigated one of the most complex healthcare systems imaginable, largely alone. No advocates. No roadmap. No one translating what was happening into something a family could actually understand and act on.

It was harder than it needed to be. Much harder.

$0.0B+
Assets Under Advisory
0+
Projects Delivered
0+
Years of Excellence
0%
Client Retention
BARB'S STORY

I kept thinking about everyone out there doing this without what we had — without the grit, the time, the combined determination of two tenacious women who still barely managed to keep up. I kept thinking about all the families who were losing precious hours with their loved ones because they didn't know what they didn't know. That stayed with me.

Years later, I heard Anderson Cooper talk about working with a death doula — about how much the experience had affected him, how he'd considered leaving television to do the work himself. I googled it. There it was — exactly what I'd wanted to do 15 years earlier, now a recognized profession.

I got certified. And then I got to work.

$0.0B+
Assets Under Advisory
0+
Projects Delivered
0+
Years of Excellence
0%
Client Retention
BARB'S STORY

Barb's story

I was always going to end up here. I just didn't know it yet.

About 15 years ago, I witnessed my first death — and had my first real experience with hospice. What struck me wasn't the medical part. It was the other part. The way the hospice team explained what was happening. The way they answered the questions nobody had thought to ask. The way they made something terrifying feel, somehow, just a little more manageable.

I turned to my husband and said: "I want that to be my job."

The problem was, death doula wasn't a profession yet. And since I had zero nursing experience and zero desire for any, I figured that door was closed.

But I didn't forget. My sister was diagnosed with a degenerative brain disorder as a teenager. Over the next two decades, I watched her lose everything — her abilities, her independence, eventually her life at 39 — while my mother navigated one of the most complex healthcare systems imaginable, largely alone. No advocates. No roadmap. No one translating what was happening into something a family could actually understand and act on.

It was harder than it needed to be. Much harder.

I kept thinking about everyone out there doing this without what we had — without the grit, the time, the combined determination of two tenacious women who still barely managed to keep up. I kept thinking about all the families who were losing precious hours with their loved ones because they didn't know what they didn't know.

That stayed with me.

Years later, I heard Anderson Cooper talk about working with a death doula — about how much the experience had affected him, how he'd considered leaving television to do the work himself. I googled it. There it was — exactly what I'd wanted to do 15 years earlier, now a recognized profession.

I got certified. And then I got to work.

$0.0B+
Assets Under Advisory
0+
Projects Delivered
0+
Years of Excellence
0%
Client Retention
WHAT I BRING

What I bring

Credentials and both professional and personal experience.

Certifications

  • Certified End-of-Life Doula

  • Certified Advance Care Planner

  • Cancer Doula — in progress

  • Dementia Doula — in progress

25 years of professional experience

in storytelling, communication, and helping people translate complex, high-stakes information into something clear and actionable.

Personal experience

navigating a complex, long-term family medical situation with no roadmap — and the particular understanding that comes from having lived the exact thing my clients are facing, not just studied it.

I offer the combination of th professional knowledge, lived experience, and communication skills that make it possible to sit with someone in the middle of something hard and help them find their way.

I don't talk down to you. I don't make this more complicated than it needs to be. And I don't pretend it's about paperwork — because it isn't.

BARB'S STORY

What really opened my eyes

My greyhounds

I realized that we give our greyhounds more intentional, thoughtful, quality-focused end-of-life care than most people give themselves. Because they deserve it. Because we love them. Because we can't bear the thought of them being scared or confused or alone when the time comes.

You deserve that too. So does your family.

That's my mission: to give you the tools, the clarity, and the confidence to communicate your values — and to make sure you get the end of life you, and the people you love, actually deserve.

$0.0B+
Assets Under Advisory
0+
Projects Delivered
0+
Years of Excellence
0%
Client Retention

A PERSPECTIVE SHIFT

I realized we give our greyhounds more intentional, thoughtful, quality-focused end-of-life care than most people give themselves.
Because they deserve it. Because we love them. Because we can't bear the thought of them being scared or confused or alone when the time comes.

You deserve that, too. So does your family.

- Barbara Gates

I realized we give our greyhounds more intentional, thoughtful, quality-focused end-of-life care than most people give themselves because they deserve it. Because we love them. Because we can't bear the thought of them being scared or confused or alone when the time comes.

You deserve that too. So does your family.

- Barbara Gates

What really opened my eyes

My greyhounds

I realized that we give our greyhounds more intentional, thoughtful, quality-focused end-of-life care than most people give themselves. Because they deserve it. Because we love them. Because we can't bear the thought of them being scared or confused or alone when the time comes.

You deserve that too. So does your family.

That's my mission: to give you the tools, the clarity, and the confidence to communicate your values — and to make sure you get the end of life you, and the people you love, actually deserve.

WHAT I DO / HOW WE WORK TOGETHER

Three ways to work together — one place to start.

From the initial blueprint session to a comprehensive guided process, our full-spectrum advance care planning services empower
clients to make confident, personalized end-of-life decisions.

Advance Care Planning

is where almost everyone should begin. A clear, values-based plan that documents your wishes, executes your directives correctly, and makes sure the people you love will never have to guess. Step by step, one session at a time.

End-of-Life Support

is for when a terminal diagnosis has entered the picture and you need someone beside you — not a nurse, not an attorney, but a steady, knowledgeable, deeply human presence for the person who is dying and for every person surrounding them.

Life and Legacy Projects

capture the full story of a life — in whatever form brings it most alive — so the people who love you can know you not just as you were at the end, but as you truly were, completely and forever.

Asset Management

Proactive asset management to optimize property performance, enhance value, and ensure operational excellence.

Project Consulting

End-to-end project advisory from site selection and entitlements to development oversight and delivery.

Corporate Real Estate

Strategic workspace planning and portfolio optimization for corporations seeking cost efficiency and growth.

Not sure where you fit? That's what the Readiness Review Call is for. Free, 20 minutes, and the right place to start regardless of where you are.

FAQ

Frequently asked questions

What exactly is a death doula?

A death doula (also called an end-of-life doula) is a non-medical professional trained to support dying individuals and their families through the end-of-life process — emotionally, practically, educationally, and sometimes spiritually. Think of me as a knowledgeable, experienced guide who helps everyone involved feel less lost and more supported. I'm not a nurse, an attorney, or a financial advisor — I'm the person who sits in the gap between all of those and makes sure you understand what's happening and what your options actually are.

How is a death doula different from hospice?

Hospice is an essential medical service — and if you or someone you love needs it, please contact them as soon as possible. But hospice has limits (thanks, Medicare). I complement hospice by providing more time, more individualized attention, more advocacy, and more availability. We're not either/or. We're better together.

Do I have to be facing a terminal illness to work with you?

Absolutely not. In fact, the most powerful thing you can do is plan before you need it. Advance care planning is for anyone who has people they love and wishes they'd like honored. The earlier you start, the better protected everyone is.

Is everything confidential?

100%. Everything shared in our work together stays private and confidential — full stop.

Do you only work with people in Minnesota?

Nope. I work virtually, which means I can work with you from anywhere. No commutes, no scheduling gymnastics. Just real support when and where you need it.

FAQ

Frequently asked questions

What exactly is a death doula?

A death doula (also called an end-of-life doula) is a non-medical professional trained to support dying individuals and their families through the end-of-life process — emotionally, practically, educationally, and sometimes spiritually. Think of me as a knowledgeable, experienced guide who helps everyone involved feel less lost and more supported. I'm not a nurse, an attorney, or a financial advisor — I'm the person who sits in the gap between all of those and makes sure you understand what's happening and what your options actually are.

How is a death doula different from hospice?

Hospice is an essential medical service — and if you or someone you love needs it, please contact them as soon as possible. But hospice has limits (thanks, Medicare). I complement hospice by providing more time, more individualized attention, more advocacy, and more availability. We're not either/or. We're better together.

Do I have to be facing a terminal illness to work with you?

Absolutely not. In fact, the most powerful thing you can do is plan before you need it. Advance care planning is for anyone who has people they love and wishes they'd like honored. The earlier you start, the better protected everyone is.

Is everything confidential?

100%. Everything shared in our work together stays private and confidential — full stop.

Do you only work with people in Minnesota?

Nope. I work virtually, which means I can work with you from anywhere. No commutes, no scheduling gymnastics. Just real support when and where you need it.

LEADERSHIP

Meet Our Team

Client-Centric

Founder & CEO

25+ years in commercial real estate strategy and investment advisory across Texas markets.

Rebecca Lawson

Director of Market Research

Former economist specializing in real estate market analytics and forecasting.

Marcus Rivera

VP of Investment Strategy

Expertise in portfolio optimization and institutional investment advisory.

Jennifer Park

Head of Client Relations

Dedicated to ensuring exceptional client experiences and lasting partnerships.

OUR JOURNEY

Key Milestones

2009 | Founded in Dallas, TX with a vision for data-driven consulting

2013 | Surpassed $500M in managed advisory engagements

2017 | Expanded corporate real estate advisory practice

2020 | Launched proprietary market analytics platform

2024 | Reached $2.8B+ in total assets under advisory

Not ready to book a call? Start here.

FREE 5-DAY EMAIL COURSE

What a 'good death' looks like (and how to design yours)

Most people have never thought about what a good death actually means to them — because nobody's ever asked. This free course changes that. In five short daily emails, you'll get a real framework for thinking about your end of life: what matters, what a good death can look like when it's been planned for, and how to start designing yours.

Free. Five minutes a day. It might be the most useful thing you do this week.

You don't have to figure this out alone.

The Readiness Review Call is free, it's 20 minutes, and it's where the weight of "I really need to deal with this" finally starts to lift.

Virtual sessions — work with me from anywhere.

Asset Management

Proactive asset management to optimize property performance, enhance value, and ensure operational excellence.

Project Consulting

End-to-end project advisory from site selection and entitlements to development oversight and delivery.

Corporate Real Estate

Strategic workspace planning and portfolio optimization for corporations seeking cost efficiency and growth.

You don't have to figure this out alone

The Readiness Review Call is free, it's 20 minutes, and it's where the weight of "I really need to deal with this" starts to lift.

Virtual sessions — work with me from anywhere.

Minneapolis, MN-based death doula and advance care planner. Personalized end-of-life solutions for busy professionals and families.

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© Copyright 2026. Death Doula Barb. All Rights Reserved.

Dallas' premier real estate consulting firm. Data-driven strategy for investors, developers, and corporations.

Contact

(612) 702-6184

[email protected]

4537 Grand Avenue South

Copyright 2026. Death Doula Barb. All Rights Reserved.